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Finca Los Arcos

Brand identity for a Mediterranean estate and olive oil.

Role
Brand identity
What it is
Finca Los Arcos

A terracotta identity built around three arches and a nested FLA monogram. The system covers stationery, a leather portfolio, engraved exterior signage, embroidered hospitality linens, and a Pure Olive Oil bottle — warm, sunlit, and meant to live as much on a marble table as on a whitewashed wall.

Finca Los Arcos logo lockup and applications on cards, leather, wood, and olive oil.
The arched mark with the FLA monogram, set in terracotta on paper, leather, wood, and glass.
Black presentation folder, cream letterhead, and business cards for Sofia Martínez with the terracotta Finca Los Arcos arched mark, a gold pen, and a cup of coffee.
The system on the desk — charcoal folder, cream letterhead, and cards, the arched mark in terracotta.
A cream textured card with the terracotta arched Finca Los Arcos logo on a white marble table, beside a gold pen and a fresh olive sprig in sunlight.
A tactile greeting for guests: the primary mark in terracotta on heavy cream stock.
A dark brown leather folio with the Finca Los Arcos mark embossed in copper, open to cream letterhead, beside an olive sprig and a brass key on white marble.
Guest folio in leather, the arched mark foiled in copper, letterhead waiting inside.
A square light-wood sign engraved with the Finca Los Arcos logo and name, mounted on a whitewashed wall next to pink bougainvillea and a dark wood arched doorway.
Engraved wooden signage at the entrance, set against whitewashed stone and bougainvillea.
A rolled white towel embroidered with the terracotta Finca Los Arcos arched mark, resting on a wicker pool lounger overlooking a sunlit Mediterranean estate.
Hospitality linens by the pool — the arched mark in terracotta embroidery.
A clear glass bottle of golden olive oil with a wooden cork and cream Finca Los Arcos label reading Pure Olive Oil, surrounded by olives and olive sprigs on dark wood.
Estate olive oil — cream label, wooden cork, the mark in muted gold on glass.
All workNext: Dr. Rana Haghighatpoor