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Shatel Land

Three-day teaser campaign with leaf photography and a pixel hourglass.

Role
Campaign design
What it is
Shatel Land

A countdown teaser for Shatel Land. Three frames — three days, two days, tomorrow — pair macro leaf photography with a pixel hourglass. The sand is a grid of glowing dots; the copy stays the same so the photography and the hourglass do the counting.

Shatel Land teaser: In just three days… with a yellow ginkgo leaf and pixel hourglass.
Three days — ginkgo leaf, water drops, hourglass still mostly full.
Shatel Land teaser: In just two days… with autumn maple leaves.
Two days — maple leaves, the hourglass half spent.
Shatel Land teaser: Tomorrow… with a red leaf and a nearly empty hourglass.
Tomorrow — red leaf veins, the pixels collected at the bottom.